What is a JIC AD currency?

The “JIC” is the heart of the effort by traditional media companies to develop and legitimize an alternative ad currency to Nielsen that can be accepted by both competing media company ad sellers as well as agency ad buyers. Unquestionably, there is a seriousness of purpose and dedication of resources from the partners in this effort.

Are Alt currencies a good option for ad buying?

The push for alt currency adoption started with programmers, which makes sense: If more granular data leads to more accurate measurement, publishers can charge higher prices. Many major programmers – including NBCUniversal, Paramount and Warner Bros. Discovery – pitched ad buying on alt currencies as an option during the 2023 upfront season.

Is VideoAmp a good alternative ad currency?

· VideoAmp – By at least some indications, VideoAmp might be the early leader in this alternative ad currency game, which I can at least anecdotally attest to. They are the preferred currency partners of media companies such as Warner Bros. Discovery and are working with a host of other media companies and agencies as well.